Blue Beetle Entertainment is a South African online entertainment publisher established in February 2009 to manage a variety of web properties.

Based in Cape Town, Blue Beetle is responsible for the publishing, oversight and maintenance of several entertainment and informational websites, as listed below.

The company grew out of its predecessor, TashiTagg Entertainment, which oversaw the development of our first sites, TashiTagg.com and TVSA.

The company is owned by Luke and Tashi Tagg. Our technical partner, Neural Systems, provides the backend, functionality and other coding requirements our sites are built upon.

TashiTagg.com



Launched: 7 January, 2002
Closed: 26 August 2007
Genre: Popular Culture

TashiTagg.com was an online popular culture magazine that entertained audiences with trendy content updated throughout the day, seven days a week.

In addition to its content it offered visitors various interactive member services including discussion forums, messaging and live chat. TT appealed to both local and global audiences and shared a love of all aspects of universal culture with its readers.

Through its daily columnists and bloggers TT provided audiences with alternative perspectives from the mainstream media - encouraging subjectivity, challenging opinion and debate.

It also actively embraced and enjoyed interaction with the mainstream media of TV, film, radio, print and online publications.

On Sunday 26 August 2007, TashiTagg.com was closed for good.

TVSA



Launched: 2 May, 2006
Genre: Television
Visit: www.tvsa.co.za

TashiTagg.com built its reputation on the back of original television commentary and was the first South African website to commentate reality shows on a daily basis, and to offer a place for TV-lovers to discuss and write in-depth articles about shows on South African television.

TT's television content was republished on numerous reputable websites including Iafrica.com, MSN, Mail & Guardian and News24.

With the introduction of blogging to TashiTagg.com in January 2006 the television content - which had previously been the major site drawcard - started getting lost in a deluge of brilliant, explosive pop culture blogging.

Thus the idea for TVSA was born, which went live on 2 May, 2006.

In 2006 all television-related content was moved from TashiTagg.com to TVSA, forming a brand new television-based website. The site was an instant success, attracting more than 15,000 visitors in its first month.

TVSA has since become the ultimate authority on South African television, with well over 150,000 unique visitors each month.

The site features TV blogs, editorial content, forums, actor and show ratings, show pages, actor profiles, TV jobs, schedules and more.

TVSA regularly breaks TV-related news and gossip and is frequently quoted in the print media. The site was the official online media partner to one of SABC2's biggest properties, the reality dance competition Strictly Come Dancing, in 2008.

The Daily Smoke



Launched: 28 November, 2008
Genre: Stories, commentary
Visit: www.thedailysmoke.co.za

The Daily Smoke was a column written by Luke Tagg for the TashiTagg.com website, from 2003-2006. When TT closed in 2007 the Daily Smoke articles were archived on www.thedailysmoke.co.za for posterity.

The Smokes are a mixture of daily life experiences, opinion on a wide variety of global and local issues and stories from the author's past.

Snaparazzi



Launched: 16 February, 2009
Genre: Celebrity Culture
Visit: www.snaparazzi.co.za

The demand for South African celebrity news, gossip and pictures was evident on TVSA since its inception, with numerous discussion surrounding celebrity culture taking place across the site.

A category was established for bloggers to write about celebs, which proved highly popular.

Due to the significant interest in celebrity culture, and taking advantage of an obvious market need, Snaparazzi was established to meet the demand.

The site launched on Monday 16 February, 2009.

CitizenX



Launched: 28 April, 2009
Genre: Politics and Current Affairs
Visit: www.citizenx.co.za

Launching less than a week after the fourth democratic South African general elections on 22 April, 2009, CitizenX provides a forum for discussion about local and international politics and current affairs.

The site features articles, political party press releases, speeches by political leaders, blogs, forums, party pages, manifestos, policy documents and information on national holidays and symbols, Letters to the Editor and news feeds from a variety of reputable political news sources.

CitizenX provides the very best in political soap opera entertainment with the intention of becoming the people's voice in South African politics and current affairs.

PowerConverter



Launched: 9 July 2009
Genre: Internet Tools
Visit: www.powerconverter.co.za

PowerConverter, a collection of 10 powerful tools which allow you to measure a wide variety of conversions.

The converters allow you to calculate a variety of measurements in a number of different ways. For example, you can find out how many pints are in a gallon, or what the equivalent speed is between miles per hour and kilometres per hour.

You can convert between the different systems of measurement, including the metric system, the UK imperial system and the US customary system.



Launched: 16 December 2009
Genre: Sport
Visit: www.theboundaryrider.com

International cricket commentary and analysis by Luke Tagg.

The site covers all series South Africa is involved in aswell as coverage of other major international Test and ODI series, world cups, T20 contests (eg. the IPL and the Champions League T20) and general cricket news and opinion.

Although written by a South African, the site aims to appeal to a wider international audience as well.